Why do we blog? Perhaps you feel you have things to say which the world would be interested in, or maybe you’re very passionate about a topic and your friends are sick of hearing you talk about it!...
Changes in the algorithm that regulates what is seen on the Facebook news feed have made what at first was a theory and a fear of the brands that use the social network to reach consumers is incr...
We often think that good digital strategies belong only to large companies or startups with many resources: false! Any business however small, can build a successful marketing strategy, if ...
The market research is the process through which certain information is collected from the market, this information is analyzed and, based on this analysis, decisions are made or designed strateg...
Market segmentation is to segment or divide the total market that exists for a homogeneous product in different submarkets composed of consumers with similar characteristics, and then select from a...
You may not realise that technology can be a wonderful resource for a small business like yours. We are here to show you how. Whether you are looking to market your business effectively or keep it ...
Work motivation techniques are methods, tactics and procedures used to motivate workers in an enterprise, and thus make them more productive, more efficient, more creative, have a greater commitmen...
Let's look at marketing 10 tips dedicated to small businesses that can help us increase our customer base and our sales. Specialize in one type of product The produce or offer only one type of prod...
Everyone talks about the first year of a new company or new SMEs. It is common knowledge that 90% of new businesses fail. "If you can spend the first year are on the other side." Say out there. Wh...
Many people often think that marketing is only related to the promotion or advertising a business, but the fact is that the promotion and advertising are just two of the many aspects covered by the...
The process of recruitment and selection of staff is a set of stages or steps that aim to recruit and select the best staff for a job in a company. It begins with the definition of the candidate p...
There are many different marketing techniques you could use to promote your company. The trouble is that most of them will not provide a healthy return on your investment. You need to take some tim...
The front page of Google is the holy grail for most online entrepreneurs. It is the gateway to huge traffic. That means more customers, more conversions, more profit. As you would expect, getting o...
In order to keep your batteries charged, and your mind in a good place, you’re going to need to take a break from time to time. It’s hard to pull away – especially when you’re in a competitive, eng...
A strong company website can quickly become one of your organisation’s greatest marketing tools. It can provide a professional shop window to an audience of millions. It also provides a 24/7 port o...
When businesses aren’t successful, they have a limited amount of time to turn things around. Continued failure means the business needs to wrap up and fold, or continue to go into debt until credit...
When people get new jobs, they expect to carry out their work in a friendly setting. But, for some folks, the truth is their bosses can make their lives a misery. Some individuals just aren't cut o...
You’ve probably heard about responsive web design before. If you haven’t, it’s a web design that adapts to the way in which the user is viewing your website. This means it’s suited to mobile and ta...
