Inmar Services for Retail Clients Unaffected by AWS Outages That Recently Brought Down Major Sites

Winston-Salem, North Carolina (PRWEB) July 03, 2012

Inmar, a company that operates collaborative commerce networks, today announced that its Digital Promotion Network did not miss a transaction during the recent AWS outage in the Northeast that brought down major sites. Its digital coupon enabling technology has stood strong through five AWS outages since its deployment in 2009.

While the outages are causing some to question the stability of the public cloud, Inmar vice president, Architecture, Mike Kavis, says outages happen, and data centers fail both in the cloud and on-premises. He maintains that it is up to technology designers to design for uptime based on the level of risk, priorities and investment appropriate for that business.

Sites without Service Level Agreements to meet may rightly focus on scaling to millions of concurrent users and risk going down for an hour or two versus planning for the rare AWS outage, says Kavis. On the other hand, a company like Inmar must invest heavily in disaster recovery because its retail clients expect every shoppers transaction to work flawlessly.

Kavis says that Inmar architects expect every server and every service in our platform to fail at some point and they design for ways to continue to process transactions on redundant computer resources in multiple zones.

Read Kavis’ blog for more detail regarding AWS outages and cloud computing.



Inmar operates collaborative commerce networks and makes them intelligent. Retail, healthcare, and manufacturing clients choose Inmars networks to simplify and securely manage their complex transactions with trading partners so they can focus on their core business. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with more than 4,200 employees in the United States, Mexico and Canada.

For more information about Inmars products and services, please contact 866-440-6917 or visit http://www.inmar.com.